Corporate Social Responsibility

CESC Limited is a socially responsible company, which aims at contributing towards the upliftment of the poor and underprivileged residing in its area of operation, along with its focus on generating profits, protecting the interests of investors and shareholders, and, serving its customers with utmost satisfaction. The Company is aware of its duties towards the society and environment in which it operates and recognizes its role in managing the social, economic and environmental challenges confronting society.

Introduction

Vision

  • To be a socially responsible Indian Company empowering lives by providing access to education, healthcare, art facilities, skill development, livelihood opportunities etc. to improve the overall quality of life.
  • To actively contribute to the social and economic development of the communities in which the Company operates. It wishes to build a better, safer and sustainable way of life for the weaker sections of society and contribute to the overall human development.
  • To promote inclusive growth fired by free-spirited entrepreneurship and community development
  • To be recognized for the Company’s strong commitment towards the community and to uphold the values of community service.

Mission

The Company’s mission is to implement CSR programmes and projects that assist in creating an empowered environment in the Indian society for inclusive growth leading to social and economic development of the community. Through a series of interventions, it seeks to reach out to various sections of society and provide them opportunities that empower their lives.

The Company’s strategy is to integrate the activities in community development, social responsibility and sustainable livelihoods, and encourage each business unit or function to include these considerations into its operations. To achieve the same, the Company will constantly strive to review and improve its efforts to positively contribute towards the well-being and welfare of the people across the country, especially across its area of operation. It would ensure the same by continually reviewing and improving its efforts to conduct responsible business practices, uphold the highest ethical standards in all its engagements, and take the extra initiative to reduce damaging impacts on the environment and to nurture a workplace of diversity and inclusion.

Objectives

  • To integrate social, environmental and ethical responsibilities into business governance to ensure long-term success and create shared value
  • To go beyond a giving back to society’ and create sustainable social impact in CESC operational areas
  • To demonstrate leadership in corporate citizenship

Focus

The CSR projects of CESC are designed in alignment with the Millennium Development Gaols (MDGs), the National Voluntary Guidelines on Social, Environmental and Economic Responsibility of Business (NVGs) and the national development goals. CESC believes in supplementing and contributing to the nation’s development process through its CSR initiatives.

Stakeholder Engagement

CSR is often associated with the theme of the social contract’ or alternatively of license to operate’. A social contract perspective enables a firm to act responsibly not because it is in its commercial interest, but because it is part of how society implicitly expects business to operate. CESC has always endeavoured to create a platform for different partners/stakeholders to share and discuss for building strong, open and lasting relationships. All the CSR projects of the Company are designed in alignment with stakeholder needs and concerns.

CESC regularly interacts with government officials, local administrators, non-government agencies, and communities to plan and execute its CSR projects.

Our Development Partners

  • Centre for Environment Education (CEE)
  • City Level Action for Street and Working Children (CLPOA)
  • Child in Need Institute (CINI)
  • WASH Institute
  • NSHM Udaan Skills Pvt. Ltd.

 
Environment

CESC is committed to making continuous improvement in the management of its environmental impact through technological innovations and community interventions. CESC is the first thermal power utility in the world to be registered with UNFCCC for Carbon Credits. In line with its commitment to conserve the environment, CESC has brought in a change in its power mix from solely thermal to solar, wind and hydel power as well. Some of the renewable energy projects are already in commission or underway. The Company has launched several community-based initiatives to generate awareness on environment issues as initiate action on the same.

Urja Chetana

urjachetna
The Urja Chetana Programme is being conducted in 26 schools in and around Kolkata in partnership with Centre for Environment Education (CEE). The Project aims at generating awareness on energy conservation and efficient use of energy. Energy clubs have been formed in the selected schools. These clubs consist of about 25-30 students from classes VI to IX with a teacher-in-charge. The energy clubs drive the activities of the Urja Chetana Programme within and outside the school. The activities include conducting energy audits in schools, paper re-cycling, composting, rain water harvesting, wall art painting, creating educational material based on school curriculum, theme-based contests and competitions, rallies and campaigns, community outreach, observation of Urja week and Urja Diwas, among others.

 

Initiatives with the Kolkata Municipal Corporation

CESC has partnered with the Kolkata Municipal Corporation for beautification of the city of Kolkata. It has taken over the maintenance of median strips (green verge) in certain city roads.

Development of Parks and Playgrounds

Developing parks and playgrounds for children around Generating Stations is perceived as an important environmental initiative by CESC. Not only do such initiatives help in reclamation and beautification of public spaces, they also have a positive impact on the development of children and residents of the surrounding communities.

 

Initiatives in Public Institutions

CESC has taken several environmental initiatives at Medical College & Hospitals for the beautification of the premises. It has developed a park for children suffering from Thalassemia and other critical diseases.

Education
CESC’s education initiatives focus on facilitating access, equity and quality of education, thereby, to create enabling environments for children and youth.

Nirmal Abhiyan

The Programme seeks to improve child health through provision of safe drinking water and appropriate sanitation facilities in government and government-aided schools. The Programme is being implemented through City Level Programme of Action for Street and Working Children (CLPOA). The approaches followed are – child friendly toilets and school led total sanitation through formation of child cabinets, teacher training and parents’ orientation. The Project is being implemented in govt schools in Kolkata.

 

School Build Programme

Quality of education is determined to a large extent by the availability of appropriate infrastructure in schools. Schools, particularly government and municipal schools, not only have an adverse teacher-student ratio but also lack in basic infrastructure such as classrooms, toilets, drinking water facility, benches, libraries, etc. Therefore, CESC has been focusing on infrastructure development of schools around its Generating Stations.

Roshni

Roshni is an integrated project on child rights and entitlements by facilitating access to government schemes and services. Through the Project we reach out to pregnant women, lactating mothers and children in the age group of 0-18 years. The Project facilitates underprivileged children in urban slums to acquire quality education with level-appropriate reading and writing ability, and mainstreaming drop-out children through in-school and out-of-school interventions. The Project focuses on their right to life, survival, health and education by intervening with them from 0-18 years. The Project is being implemented in Topsia-Tiljala area.

 

Health
Health has been a key social indicator in determining the well-being of communities. CESC is committed to improving the health of the communities among which it works.

Infrastructure Upgradation of Government/Municipal Hospitals

CESC is focused upon improving the public health infrastructure around its Generating Stations. CESC has been working extensively for the development of Titagarh Municipal Hospital by upgrading its Maternity Ward and Operation Theatre, and setting up the ENT and Ophthalmology Wards. It also supported the setting up of a Neo-natal Intensive Care Unit (NICU) at the Hospital. A dialysis unit has also been set up in the previous year at the hospital.

 

Suswasthya

The Suswasthya Project is being implemented by CESC in partnership with CLPOA in Kamarhati Municipality. The project seeks to bring about an improvement in maternal and child health status, reduction in mortality and morbity of pregnant women, lactating mothers and children by increasing health seeking behaviour, improving awareness on health, nutrition, hygiene and establishment of linkage between formal health service delivery systems and beneficiaries.

 
Economic and Community Development
CESC believes in building social capital through its CSR initiatives. The Company has launched several projects to create income generating opportunities for communities and to make an overall improvement in their quality of life.

Community Sanitation Project

The Nirmal Sankalp Project is a Community Sanitation and Hygiene Project which has been implemented in Titagarh Municipality since 2014. Over the years, the project has been implemented in 5 Wards under the Municipality. Under the Project, pay and use community sanitary complexes have been constructed, which are wholly run and managed by community-based Water and Sanitation (WATSAN) Committees. The Project seeks to improve availability usage, quality and sustainability of water sanitation facilities by involving community members as change agents.

Hamari Awaaz

Hamari Awaaz is a comprehensive community sensitisation Project on child protection in urban slums, which is being implemented in the Tiljala area. The aim of the Project is to create child friendly communities in urban slums by mobilising, sensitising, and empowering communities to fight against child labour and other forms of child abuse and foster child protection. The Project is being implemented through CINI.

Jagriti

The Jagriti Project is a skill development and employment generation programme being implemented in partnership with NSHM Skills Pvt. Ltd. Foundation in Titagarh Municipality. Courses offered are Basic Computer, Tally and GST.

Organisation of Sports Activities

As a responsible corporate citizen, CESC is committed to promote the overall development of the communities among which it operates, particularly that of children and youth. Apart from developing parks and playgrounds, CESC organises community sports activities to encourage youth and children.

Saksham

Saksham is a skill development and livelihood generation project, which is being implemented in Topsia – Tiljala area in partnership with NSHM Skills Pvt. Ltd. Courses offered are Basic Computer, Tally & GST, AC & Refrigerator repairing, Driving, Tailoring, Beauty and Wellness.

Events and Announcements

Shishu Suraksha Mela Organised in Tiljala under Hamari Awaaz Project of CESC

Hamari Awaaz is a CSR initiative of CESC Limited on child protection and child rights in Topsia-Tiljala area of Kolkata. The Project is being implemented in partnership with CINI since March, 2017.
A Shishu Suraksha Mela was organised on January 16, 2018, at the New Star Club ground in Tiljala. The aim of the Mela was to motivate children and community members to address and act against social evils, such as, child marriage, child labour, child trafficking, and other forms of child abuse. The Mela was preceded by a rally starting from Topsia Sports Federation in which around 150 children apart from community members, CESC officials, Child Protection Committee (CPC) members and officers from the local police stations participated. Children walked with placards displaying messages on child protection issues and safe use of electricity. The rally culminated at the New Star Club ground.
Ms. Sudeshna Roy, noted actress-filmmaker and Member of West Bengal Commission of Protection of Child Rights was the Chief Guest at the Mela. The other Guests included Ms. Seema Sarkar, District Child Protection Officer, Mr. Tapan Chatterjee, Labour Inspector, Dr. Swati Chakraborty, Assistant Director-CINI, and Ms. Neepa Saha Sharmaa, Head-CSR, CESC Limited.
A street play and dance performance on child marriage and child rights was performed by children from the community.
In the last one year under the Project, 79 child labourers have been identified out of which 50 children have been enrolled in schools and the rest have been rehabilitated appropriately. Four child marriages were prevented and eight missing children were found through the initiatives taken under the Project. 25 such children were felicitated at the Mela.

Urja Chetana makes its mark at the 191st Annual Flower Show organised by the Agri-Horticultural Society of India

An Urja Chetana stall was put up at the Annual Flower Show organised by the Agri Horticultural Society of India from February 8th to 11th, 2018. The Stall gave an overview about the environment sustainability initiatives undertaken by students under the Project. The Stall had informative standees, students’ photo gallery depicting various activities, compost and handmade paper product samples on display, a signing banner, and visitors’ feedback notebook. Eco Club members and teachers from various schools volunteered in the Stall and interacted with visitors giving insights about the programme, the sustainable actions they have been taking, particularly about waste recycling. There was active participation of CESC Volunteers as well who shared inputs with visitors about the initiatives taken by CESC Ltd on nurturing young minds towards conserving nature and natural resources. Many visitors enquired from the students about the composting and waste paper recycling processes. They appreciated that CESC has been supporting such initiatives over the years. The Urja Chetana Stall had nearly 270 footfalls wherein 137 have shared feedbacks and 105 signed on the signature campaign in support of such initiatives in the region.

‘Save Energy Championship Tournament – Kabaddi for Girls’ organised under Urja Chetana Initiative of CESC Limited

Under the Urja Chetana Project of CESC Limited, a ‘Save Energy Championship Tournament – Kabaddi for Girls’ was organised from 24th February to 21st April, 2018 in which four schools participated. The objective of the Tournament was to motivate students to adopt healthy lifestyles, be physically active and practice habits which ensure conservation of natural resources and reduce carbon emissions.
The final match of ‘Save Energy Championship Tournament – Kabaddi for Girls’ was played between Sir Ramesh Mitter Girls’ School, Bhowanipore, and Shyamsundar Children’s High School, Bhadreswar at the St. Paul’s Mission School grounds on the occasion of World Earth Day.
The score of the final match was 88 is to 41 points in favour of Sir Romesh Mitter Girls’ School with Shyamsundar Children’s High School being adjudged as Runners-up. The tournament led to saving 3410.4 kg* carbon emissions contributing towards climate change mitigation. (*Considering a person playing for 2 hours saves 61.7 kg carbon emissions from a 32” LCD TV and 19.2 kg carbon emissions from usage of fan).
Source: Low Carbon Lifestyles – Conceived, designed and produced by Centre for Environment Education

Breast Feeding Week Observed under CESC’s Roshni Project

As part of the Breast Feeding Week observation, sensitisation programmes on correct breastfeeding practices were organised under CESC’s Roshni Project between August 2 and 7, 2018 in its various centres for pregnant women, lactating mothers and other caregivers of children. Apart from the beneficiaries, the Child Development Project Officer (CDPO) of Tiljala, Anganwadi Supervisors and Workers, and CESC CSR Volunteers actively participated in the events. Through this programme, the beneficiaries learnt about the importance of exclusive breastfeeding of infants till the age of six months, as it helps to protect them from various kinds of infections. A video on colostrum feeding, exclusive breastfeeding, and introduction of complementary feeding was shown to the beneficiaries to enhance their knowledge. Quizzes were also conducted to assess beneficiary understanding.